The Wynn Concours is the New Pebble Beach—Sorry, Quail
The world of automotive events is always chasing the next big thing. For years, the Monterey Car Week—specifically the Pebble Beach Concours d’Elegance—has reigned supreme. Yet, the landscape is shifting, and a new challenger is stepping into the spotlight, one that threatens to eclipse both the traditional concours and the highly-touted Quail Motorsports Gathering. That challenger is the Concours at Wynn Las Vegas.
While Pebble Beach remains the king of elegance, its heir apparent, The Quail, is facing stiff competition. For a growing segment of the automotive enthusiast community, The Quail has long been the true center of the action. This crowd gravitates toward the latest supercars and hypercars, often showing little interest in the “old cars” that dominate Pebble’s main event. The vacuum left by the defunct Geneva International Auto Show has been expertly filled by The Quail, transforming it into a premier stage for global debuts.
The Global Stage for Automotive Innovation
Take a look at the numbers: The Lamborghini Temerario, the Huracán’s successor, made its first public appearance at The Quail in 2024. The Fenomeno, a seven-figure machine, debuted there in 2025. Bugatti showcased its Divo and Mistral models at The Quail before they hit the mainstream. Dozens of other cutting-edge vehicles have followed the same path. The Quail has established itself as the premier global showcase for these exceptional machines.
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The Wynn Concours is the New Pebble Beach—Sorry, Quail
The world of automotive events is always chasing the next big thing. For years, the Monterey Car Week—specifically the Pebble Beach Concours d’Elegance—has reigned supreme. Yet, the landscape is shifting, and a new challenger is stepping into the spotlight, one that threatens to eclipse both the traditional concours and the highly-touted Quail Motorsports Gathering. That challenger is the Concours at Wynn Las Vegas.
While Pebble Beach remains the king of elegance, its heir apparent, The Quail, is facing stiff competition. For a growing segment of the automotive enthusiast community, The Quail has long been the true center of the action. This crowd gravitates toward the latest supercars and hypercars, often showing little interest in the “old cars” that dominate Pebble’s main event. The vacuum left by the defunct Geneva International Auto Show has been expertly filled by The Quail, transforming it into a premier stage for global debuts.
The Global Stage for Automotive Innovation
Take a look at the numbers: The Lamborghini Temerario, the Huracán’s successor, made its first public appearance at The Quail in 2024. The Fenomeno, a seven-figure machine, debuted there in 2025. Bugatti showcased its Divo and Mistral models at The Quail before they hit the mainstream. Dozens of other cutting-edge vehicles have followed the same path. The Quail has established itself as the premier global showcase for these exceptional machines.
Until recently, I believed The Quail’s dominance was unshakeable. However, my experience at the 2025 Las Vegas Concours—officially the Concours at Wynn Las Vegas—has completely changed my perspective. While I attended the 2024 event and found it enjoyable, it struck me as a more local affair. It featured some cool cars, but nothing that truly rivaled the global stage of The Quail. If it weren’t for a project I was working on with Czinger, I likely wouldn’t have attended this year. I’m incredibly glad I did.
The Wynn’s Unprecedented Spectacle
Bugatti Overload
This year, the Wynn boasted an astounding 48 Bugatti Veyrons on its lawn. With only 450 total Veyrons produced and 100 sold in North America, this presence was simply mind-boggling. To put it in perspective, the Wynn displayed over 10% of all the Veyrons ever built. The celebration wasn’t just about the Veyron’s 20th anniversary, though. Bugatti also presented a stunning white Vitesse Super Sport, a Bolide, Centodieci, Chiron Super Sport, Divo, Mistral, and a model of the upcoming 18-cylinder hybrid Tourbillon.
Paganis on Parade
The younger generation of car enthusiasts favors Pagani, and the Wynn delivered in spades. While I didn’t get an exact headcount—I was too busy marveling at the Veyrons—there were over 40 Paganis on display. This included several Zondas, notably a Zonda Revolution (one of only five ever made), dozens of Huayras, multiple Utopias, and the worryingly exclusive debut of the Huayra Codalunga Speedster. This limited-edition marvel, priced at a staggering $7 million before taxes and tariffs, is scheduled for a production run of only ten units. The mint-green prototype on display belonged to Apple CEO Tim Cook.
For those less familiar with these high-performance carbon-fiber machines, consider this: not only did the 2025 Las Vegas Concours host the largest gathering of Paganis in North American history, but Horatio Pagani himself attended. He was honored for his contributions to automotive design and his team chose this venue to introduce the Huayra Codalunga Speedster. Considering the entire annual production of Pagani’s hypercars is less than 40 units, having more than 40 of their vehicles in one place is an unprecedented feat.
Lamborghini’s Record-Breaking Display
If you’re a fan of Lamborghini, the 2025 Wynn Concours was a dream come true. It marked the largest gathering of Lamborghinis in history. While I didn’t get a precise count, the number being discussed was approximately 230. That’s nearly half of the total 600 cars present at the event. The collection included rarities that are almost impossible to see together in one place, such as a Veneno Coupe (one of only three sold to the public, with the factory retaining a fourth), a Sesto Elemento (one of ten), a Centenario coupe and convertible (each one of twenty), and a Reventón (one of twenty-one). The last time I witnessed these “few-offs,” as Lamborghini now calls them, was at the factory’s private museum. It was a truly flabbergasting display of precious, high-horsepower Italian engineering.
A Stellar Supporting Cast
To keep this article from turning into a phonebook, I’ll briefly mention a few more of the highlights: Koenigseggs, the Gumpert Apollo, Czingers, Nilu, the McLaren Project Endurance race car debut, and even a few cars that were actually judged, including a former 1929 Mercedes-Benz 680 S Barker Tourer that had won Best of Show at Pebble Beach. Other standouts included the HWA EVO, a Mercedes-AMG One, two Oldsmobile Aerotechs, and a McLaren F1. In short, it was one hell of a car show.
What Could Possibly Come Next?
Two major questions kept coming up during my conversations with fellow Wynn attendees:
“How the hell are they going to top this next year?” Honestly, I have no idea. Godspeed to the Wynn.
“Should we even bother going to The Quail next year?” This is the far more intriguing query. Perhaps I should say godspeed to The Quail, too.
When you compare the costs, the disparity is staggering. A single ticket to The Quail last year cost $1,300 (for returning attendees) or $1,600 (for first-timers). For original equipment manufacturers (OEMs), the cost of setting up a car at The Quail can exceed $400,000 for just six hours. The Wynn Concours, in contrast, charges about one-twentieth of that. Tickets for attendees are only $100—roughly $2 per Veyron.
I spoke to three different automakers who admitted they were seriously questioning the need to attend The Quail again. They mused that perhaps Las Vegas and Moda Miami were enough. Furthermore, attendees won’t face heart-attack-inducing hotel prices (one friend reported paying $1,100 a night for a minimum five-night stay near Pebble) or soul-crushing traffic. Making dinner reservations is easy because Las Vegas is literally built to handle large gatherings.
This might sound far-fetched, but just a few years ago, Geneva was the center of the supercar world. I can’t predict the future, but I can assure you that the Concours at Wynn Las Vegas is now on my must-attend list. You should stick it on yours, too.
Beyond the Hype: Why the Wynn is Redefining Luxury Automotive Events
For decades, the automotive world has been dominated by the tradition and prestige of events like the Pebble Beach Concours d’Elegance. These gatherings have long been the pinnacle for car collectors and enthusiasts, setting the standard for automotive excellence. However, the ultra-luxury car market, specifically the segment focused on supercars and hypercars, has undergone a significant transformation. This evolution has created a demand for new kinds of automotive showcases—events that focus less on historical restoration and more on cutting-edge design, performance, and innovation.
This shift in focus has created a void in the annual automotive calendar. The Geneva International Motor Show, once the premier stage for new car reveals in Europe, ceased operations in 2020. This left a gap, and The Quail: A Motorsports Gathering has done an admirable job of filling it. For many attendees, The Quail has long since surpassed Pebble Beach’s Sunday event as the highlight of Car Week. The crowd that attends The Quail is different from the traditional concours crowd. They are less interested in “old cars” and more focused on the latest models from brands like Lamborghini, Bugatti, and McLaren.
The Rise of The Concours at Wynn Las Vegas
For years, The Quail was seen as the undisputed king of the modern supercar exhibition. It was the place where new hypercars made their global debuts. For instance, the Lamborghini Aventador first appeared at Geneva in 2011, followed by the ultra-exclusive Veneno in 2013. The Aventador’s successor, the Revuelto, was revealed online, but the Temerario (the Huracán’s replacement) made its first public appearance at The Quail in 2024. The same is true for the seven-figure Fenomeno, which debuted at The Quail in 2025. Bugatti unveiled the Chiron in Geneva in 20