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The Concours at Wynn Las Vegas: A New Titan on the Automotive Stage For years, the landscape of the world’s most elite automotive gatherings has been defined by a handful of storied names. The name Pebble Beach has long symbolized the pinnacle of concours d’elegance—a prestigious celebration of automotive art, history, and mechanical mastery that culminates in the world’s most renowned competition. Yet, in the rapidly evolving automotive ecosystem, the established hierarchies are being challenged. As collectors and enthusiasts shift their focus towards the bleeding edge of performance and design, The Quail: A Motorsports Gathering has emerged as a vital focal point for these new-generation automotive connoisseurs. However, a new contender has entered the arena, one that has rapidly risen through the ranks, threatening to eclipse even the most celebrated events. This challenger is the Concours at Wynn Las Vegas.
The Global Stage of Automotive Excellence The term “concours d’elegance” fundamentally refers to a competition where vehicles are judged primarily on their aesthetic perfection and finish. However, in the modern context, these events have become so much more than just beauty contests. They are multi-day spectacles involving the most exclusive brands, the rarest vehicles, and the wealthiest clientele in the world. The ultimate question that echoes through these gatherings—from The Quail to the Goodwood Festival of Speed, from Amelia Island to Moda Miami—is always the same: Where does Pebble Beach still stand in this hierarchy? The undeniable truth is that Pebble Beach remains the reigning monarch of the concours. Yet, its heir apparent has recently been challenged by a newcomer with a formidable display of power, rarity, and spectacle. The Quail, traditionally seen as the perfect prelude to the main event on Sunday at Pebble Beach, has long been the preferred haunt for enthusiasts who prioritize modern-era supercars and hypercars over vintage aesthetics. Many high-end collectors bypass the Sunday concours entirely, finding themselves more captivated by the cutting-edge machines of today than the historic relics of yesterday. Moreover, the demise of the Geneva International Auto Show has left a significant void in the supercar calendar, and The Quail has stepped in to fill it admirably. Major manufacturers increasingly chose The Quail as their venue for global unveilings. The Lamborghini Aventador made its world premiere at Geneva in 2011, and its successor, the Revuelto, was unveiled online. However, the Temerario, the Huracán’s successor, was revealed at The Quail in 2024. Similarly, the seven-figure Fenomeno made its debut at the 2025 Quail, and the Bugatti Chiron was unveiled at Geneva in 2016, but the Divo (2018) and Mistral (2022) were both revealed to the world at The Quail. This pattern of major product introductions happening at The Quail solidifies its status as the premier show for these types of vehicles in North America. However, the automotive landscape shifted dramatically on Halloween of 2025 when I attended the Concours at Wynn Las Vegas. Up until that point, I considered The Quail’s global dominance in the supercar segment to be secure. The 2024 Vegas Concours was a pleasant local event, but it lacked the global prestige of the major shows. I likely would not have attended the 2025 event if it weren’t for a project involving Czinger, which invited me as its guest. I am immensely grateful that I did. The event was not just a step up from the previous year; it was a quantum leap forward, potentially resetting the benchmark for automotive events in the 21st century. The Spectacle of the Wynn The scale and scope of the 2025 Concours at Wynn Las Vegas were nothing short of mind-boggling. It became apparent from the outset that the organizers intended to make a statement. The first thing that struck attendees was the sheer volume of Bugattis present. The Wynn featured an astounding 48 Bugatti Veyrons on the lawn. Considering the total production run of 450 Veyrons and only 100 sold in North America, this represented a substantial portion of the global fleet. To add to the grandeur, Bugatti also displayed a stunning white Vitesse Super Sport to celebrate the Veyron’s 20th anniversary, alongside a Bolide, a Centodieci, a Chiron Super Sport, a Divo, a Mistral, and a model of the upcoming 18-cylinder hybrid Tourbillon. Witnessing more than 10% of all Veyrons ever built gathered in one place was an automotive dream come true. The younger generation of collectors also found their obsession perfectly catered to, as the Pagani section was equally overwhelming. The event marked the largest gathering of Paganis in North America, although the exact number was difficult to ascertain amid the drool-inducing spectacle. There were several Zondas, including a limited edition Zonda Revolution (one of only five ever made), dozens of Huayras, multiple Utopias, and, significantly for The Quail, the debut of the Huayra Codalunga Speedster. Pagani plans to produce only 10 of these ultra-exclusive machines, each priced at $7 million before taxes and tariffs. (For those interested, the mint green prototype belongs to none other than Apple’s Tim Cook.) Even if these carbon-titanium extroverts are not your preferred brand, the fact that the 2025 Las Vegas Concours hosted not only the largest Pagani gathering in North America but also featured Horatio Pagani himself being honored by emcee Justin Bell for his contributions to automotive design speaks volumes. The factory produces fewer than 40 Paganis annually, making the display of over 40 cars in one place a testament to the event’s growing influence.
For those who favor the sharp, aggressive aesthetics of Italian design, the Lamborghini display was equally astonishing. The 2025 Wynn Vegas Concours featured the largest collection of Lamborghinis ever assembled. While not officially counted, the number was widely reported to be around 230 out of the 600 cars present that Saturday. The exhibit included a Veneno Coupe (one of only three sold to the public; the factory retained one), a Sesto Elemento (one of ten), a Centenario Coupe (one of 20) and Convertible (one of 20), and a ReventĂłn (one of 21). The last time all these highly exclusive “few-off” models were together in one location was at the factory’s own museum, and the sheer display of precious, high-horsepower Italian metal and composites at the Wynn was an equally unforgettable experience. In the interest of brevity, I have intentionally omitted several other significant displays, including the extensive Koenigsegg collection, the Gumpert Apollo, the Czingers, the Nilu, the McLaren Project Endurance race car debut, all the vehicles that were actually judged (including a former and insane Pebble Beach Concours-winning 1929 Mercedes-Benz 680 S Barker Tourer 26/120/180 that won best of show in the pre-war category), the HWA EVO, a Mercedes-AMG One, two Oldsmobile Aerotechs, and a McLaren F1. The 2025 Concours at Wynn Las Vegas was, without question, one of the most comprehensive automotive exhibitions ever held in the United States. The Future of Automotive Events: A Strategic Shift As I wandered through the Wynn grounds, two burning questions circulated among the attendees: “How are they possibly going to top this next year?” and, perhaps more intriguingly, “Should we even bother doing The Quail next year?” This second question reflects a growing sentiment within the automotive industry. To understand why The Quail is facing such scrutiny, one must consider the economics of attending these high-end events. A single ticket to The Quail last year cost $1,300 for “legacy ticket holders” (those who attended in previous years) and $1,600 for first-time attendees. While these prices are steep, they reflect the staggering expense for OEMs to showcase a car on a stand there—approximately $400,000 for six hours. In stark contrast, the Las Vegas Concours charges about one-twentieth of that. Tickets for attendees are priced at a mere $100, making it essentially $2 per Veyron on display. Several automakers I spoke with openly questioned the necessity of attending The Quail in the future, musing whether the growth of Las Vegas and Moda Miami might suffice. Furthermore, for attendees, the economics extend beyond ticket prices. At Pebble Beach, hotels near the venue command exorbitant prices, with one friend reporting a stay at a motel nearby costing $1,100 a night for a minimum of five nights, not to mention the soul-crushing traffic and the difficulty of securing dinner reservations. Las Vegas, on the other hand, is purpose-built to host large gatherings. Getting around is easy, accommodation is plentiful and reasonably priced, and booking dining experiences is straightforward.
What happened at the Wynn this year is not just an isolated incident; it represents a broader paradigm shift in the automotive world. Just a few years ago, Geneva was the absolute epicenter of the supercar industry. While I cannot predict the future with certainty, I can assure you that the Concours at Wynn Las Vegas has earned its place on my must-attend list. You should definitely add it to yours as well. For manufacturers looking to launch new products, this is where the conversation is happening. For enthusiasts looking to see the rarest cars in the world, this is where you need to be. The era of the automotive event has evolved

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