The Concours at Wynn Las Vegas: A New Benchmark in Supercar Excellence
By Jonny Lieberman
The world of high-end automotive exhibitions has long been dominated by names like The Quail and Pebble Beach. Yet, in a relatively short span, the Concours at Wynn Las Vegas has dramatically reshaped this landscape. This event has emerged not just as a contender, but arguably as the premier destination for supercar enthusiasts and collectors, challenging the established order with a staggering display of rare and powerful machinery.
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The Concours at Wynn Las Vegas: A New Benchmark in Supercar Excellence
By Jonny Lieberman
The world of high-end automotive exhibitions has long been dominated by names like The Quail and Pebble Beach. Yet, in a relatively short span, the Concours at Wynn Las Vegas has dramatically reshaped this landscape. This event has emerged not just as a contender, but arguably as the premier destination for supercar enthusiasts and collectors, challenging the established order with a staggering display of rare and powerful machinery.
For those unfamiliar with the genre, a “concours d’elegance” is traditionally defined as a show or competition of automobiles and accessories where entries are judged primarily on their appearance and presentation. However, this narrow definition fails to capture the dynamic evolution of the modern automotive scene, where exclusivity and performance have become the new currency of prestige. As the Geneva International Auto Show faded from the calendar, The Quail seized the opportunity to fill the void, becoming the preferred venue for automakers to unveil their most groundbreaking supercars and hypercars.
The Rise of The Quail
For years, The Quail: A Motorsports Gathering was the undisputed appetizer to the main course of the Pebble Beach Concours. Its reputation for showcasing cutting-edge automotive innovation attracted collectors who prioritized late-model hypercars over vintage classics. The timing was impeccable: the demise of the Geneva Motor Show left a significant gap in the supercar calendar, and The Quail stepped in masterfully.
The event quickly became the launching pad for some of the world’s most exclusive vehicles. The Lamborghini Aventador debuted at Geneva in 2011, followed by the limited-edition Veneno in 2013. However, the Aventador’s successor, the Revuelto, premiered through a virtual event, while the Huracán’s replacement, the Temerario, was first unveiled to the public at The Quail in 2024. Similarly, the million-dollar Fenomeno made its debut at the 2025 Quail. Bugatti, though unveiling the Chiron in Geneva in 2016, later introduced the Divo (2018) and Mistral (2022) at The Quail. These milestones cemented The Quail’s status as the premier venue for new supercar unveilings.
A New Challenger Emerges
The dominance of The Quail seemed unassailable until the 2025 Las Vegas Concours, held on Halloween. The event, organized by the Wynn Las Vegas resort, presented a display so staggering it forced a re-evaluation of the entire supercar hierarchy. Attending the 2025 event was a transformative experience, especially considering the 2024 iteration felt more provincial. My motivation for attending in 2025 was a project with Czinger, but the reality of the show quickly superseded my professional commitments.
The Wynn Experience: Unprecedented Scale and Quality
The Wynn Las Vegas Concours presented an unparalleled spectacle of automotive prowess. One of the most staggering sights was the display of 48 Bugatti Veyrons. To put this number in perspective: 48 cars represent more than 10% of the total 450 Veyrons ever produced, and a significant portion of the 100 sold in North America. This wasn’t just a collection; it was a statistical marvel. Adding to the Bugatti showcase, the company displayed a stunning white Vitesse Super Sport to mark the Veyron’s 20th anniversary, alongside a Bolide, Centodieci, Chiron Super Sport, Divo, Mistral, and a model of the forthcoming 18-cylinder hybrid Tourbillon.
The Lamborghini section was equally breathtaking. The 2025 Concours featured the largest gathering of Lamborghinis in history, with approximately 230 vehicles out of a total of 600 cars on display. This astonishing number included rare models such as the Veneno Coupe (one of three privately owned), the Sesto Elemento (one of ten), the Centenario Coupe and Convertible (each one of twenty), and the Reventón (one of twenty-one). These “few-offs,” as Lamborghini now calls its limited editions, were assembled in one place, recreating the display typically reserved for the factory’s museum. The lineup was an awe-inspiring display of high-performance Italian engineering.
Adding to the prestige, Horatio Pagani was honored onstage for his contributions to automotive design. The event also marked the world debut of the Huayra Codalunga Speedster, a limited-edition Pagani planned for ten units, each priced at $7 million before taxes and tariffs. (The mint-green example on display belongs to Apple CEO Tim Cook.) The presence of the founder of Pagani Automobili, along with the debut of such a significant new vehicle, underscored the Concours’ rising status in the global automotive industry. It is worth noting that the 40+ Paganis on display represented more cars than the factory produces in an entire year.
In the interest of brevity, I must omit a comprehensive list of the other incredible vehicles featured, but I will mention a few highlights: Koenigseggs, the Gumpert Apollo, Czingers, Nilu, the McLaren Project Endurance race car debut, and a host of cars that were actually judged. These included a 1929 Mercedes-Benz 680 S Barker Tourer, which has previously won Best of Show at Pebble Beach, and the HWA EVO, a Mercedes-AMG One, two Oldsmobile Aerotechs, and a McLaren F1. The sheer volume and quality of the machinery on display made it one of the most remarkable car shows ever conceived.
The Future of Automotive Events
This unprecedented display prompted two critical questions among attendees. The first was how the Wynn could possibly top this achievement next year—a question to which I have no answer, but I wish them luck. The second, far more intriguing query came from OEMs: “Should we even bother doing The Quail next year?”
This question is particularly pertinent given the pricing disparity between the two events. A single ticket to The Quail cost $1,300 for returning attendees and $1,600 for new participants. For automakers, the cost of a stand at The Quail approaches $400,000 for just six hours. In contrast, the Las Vegas Concours charges approximately 1/20th of that cost, with tickets priced at a mere $100. This translates to approximately $2 per Veyron on display. Several automakers openly questioned the necessity of returning to The Quail, suggesting that Las Vegas and Moda Miami might be sufficient to serve their needs.
Furthermore, the logistical convenience of the Wynn Las Vegas Concours is unmatched. Attendees are not subjected to the heart-stopping hotel rates typical of Pebble Beach—one friend reported paying $1,100 a night for a motel, with a minimum five-night stay. The stress of navigating soul-crushing traffic from event to event is also eliminated. And with Las Vegas built to accommodate large gatherings, making dinner reservations is remarkably easy.
These points may sound radical, but just a few years ago, Geneva was the undisputed center of the supercar world. While the future of the automotive show landscape remains uncertain, I can assure you that the Concours at Wynn Las Vegas is now firmly on my must-attend list. I strongly encourage you to add it to yours as well.