Jonny Lieberman: The Concours at Wynn Las Vegas: A Supercar Powerhouse Emerges
Watch out, The Quail, because The Concours at Wynn Las Vegas has taken a massive step into the big time.
Jonny Lieberman
Manufacturer, Photographer
December 31, 2025
The standard definition of “concours d’elegance” is “a show or contest of vehicles and accessories in which the entries are judged chiefly on excellence of appearance and turnout.”
Spend enough time in the high-end automotive scene, and you’ll inevitably be asked whether one particular event surpasses the prestigious Pebble Beach Concours. Typically, this refers to the entire Monterey Car Week, a sprawling spectacle of expensive automobiles culminating in the legendary Sunday competition. Yet, the questions persist: Is the Goodwood Festival of Speed superior to Pebble? What about the Goodwood Revival? Amelia Island? Moda Miami? Retromobile? Audrain?
Indeed, wherever affluent enthusiasts gather to admire blue-chip automobiles, the debate arises: Is Pebble still the undisputed king? While the Pebble Beach Concours remains the pinnacle of traditional automotive judging, its established rival, The Quail, may soon face stiff competition. A new contender, The Concours at Wynn Las Vegas, has emerged as a formidable force, challenging the existing hierarchy of luxury car events.
Why The Quail Has Historically Dominated
The Quail, officially known as The Quail: A Motorsports Gathering, has long served as a prestigious appetizer to the main event at the Pebble Beach Concours. In fact, for a growing demographic of enthusiasts, The Quail has long surpassed Pebble’s Sunday competition. These individuals prioritize modern and contemporary supercars and hypercars. I have lost count of the number of friends who travel to Car Week but skip Sunday’s event, citing a lack of interest in “old cars.” Furthermore, the closure of the Geneva International Auto Show left a significant void in the supercar calendar, a void that The Quail has filled with remarkable success.
For instance, the Lamborghini Aventador debuted at Geneva in 2011, and the ultra-exclusive Veneno debuted in 2013. The Aventador’s successor, the Revuelto, was unveiled online, but the Temerario (the Huracán’s replacement) made its public debut at The Quail in 2024. The same holds true for the seven-figure Fenomeno, which was introduced at the 2025 Quail. Bugatti unveiled the Chiron in Geneva in 2016, but the Bugatti Divo (2018) and Mistral (2022) were both first shown to the world at The Quail. This trend extends to dozens of other manufacturers. In essence, The Quail has established itself as the premier global exhibition for these types of vehicles.
A Paradigm Shift in Automotive Prestige
Until Halloween 2025, I believed The Quail’s position in the global automotive landscape was secure. However, my attendance at the 2025 Las Vegas Concours (officially Concours at Wynn Las Vegas) has forced me to reconsider. I should mention that I also attended the 2024 Vegas Concours and, while enjoyable, it felt provincial. There were some notable cars, but they felt like familiar appearances. In fact, were it not for a project I was working on with Czinger (who invited me as their guest), I likely would not have attended this year. But I am exceptionally glad that I did.
The Scale of the Vegas Spectacle
The Wynn featured 48 Bugatti Veyrons on display this year. That is correct: 48 Veyrons. Of the 450 Veyrons ever built and the 100 sold in North America, 48 were present in Las Vegas. Wait, there were 49. Bugatti also brought a stunning white Vitesse Super Sport to commemorate the Veyron’s 20th anniversary, along with a Bolide, Centodieci, Chiron Super Sport, Divo, Mistral, and a prototype of the upcoming Tourbillon, the 18-cylinder hybrid set to succeed the Chiron. Displaying more than 10 percent of all Bugatti Veyrons ever produced in one location remains an astonishing feat.
The youth market, of course, also loves Paganis. The event showcased over 40 Paganis. I did not get the exact count (I was too mesmerized by the Veyrons), but the selection included several Zondas, including a Zonda Revolution (one of five), dozens of Huayras, a collection of Utopias, and—worryingly for The Quail—the debut of the Huayra Codalunga Speedster, which Pagani plans to build in a limited run of 10 at a price of $7 million each before taxes and tariffs. (The mint-green example under the covers belongs to Apple’s Tim Cook.) Even if these carbon-titanium extroverts aren’t your preferred style, the fact that the 2025 Las Vegas Concours was the largest gathering of Paganis ever held in North America, and that Horatio Pagani (honored onstage by emcee Justin Bell for his contributions to automotive design) and his team chose to introduce a car there, speaks volumes. More on that shortly. Regarding the 40+ Paganis, that’s more vehicles than the factory produces in a year.
The Lamborghini lineup was equally breathtaking for those inclined toward such vehicles. The 2025 Wynn Vegas Concours boasted the largest gathering of Lamborghinis in history. Again, I didn’t count, but the estimate was around 230. That accounts for 230 of the 600 cars present that Saturday. It’s truly mind-boggling. Among those 230, there was a Veneno Coupe (one of three public sales, with the factory retaining a fourth), a Sesto Elemento (one of 10), a Centenario Coupe (one of 20) and Convertible (one of 20), and a Reventón (one of 21). The last time I saw all these “few-offs” (as Lamborghini now calls them) together in one place was at the factory museum. It was an astonishing display of precious, high-horsepower Italian metal and composite materials.
To maintain brevity, I am omitting all the Koenigseggs, the Gumpert Apollo, the Czingers, the Nilu, the McLaren Project Endurance race car debut, and all the judged vehicles (including a former, insane Pebble Beach Concours-winning 1929 Mercedes-Benz 680 S Barker Tourer 26/120/180, which won Pre-War Best of Show). I am also leaving out the HWA EVO, a Mercedes-AMG One, two Oldsmobile Aerotechs, and a McLaren F1. Yes, that’s quite a car show.
What Comes Next for Luxury Automotive Exhibitions?
Two main conversations dominated the Wynn Vegas Concours. The primary question was: “How on earth are they going to top this next year?” I have no idea, but I wish the Wynn the best of luck. The second, and frankly more intriguing, question came from OEM representatives: “Should we even bother with The Quail next year?” A valid question. Perhaps it is time to wish The Quail good luck as well.
Things you might not know about The Quail: A single ticket cost $1,300 last year. That was a discounted “legacy” ticket for past attendees. First-time attendees paid $1,600. Yes, that’s expensive, but it costs OEMs approximately $400,000 to display a car on a stand for six hours. The Vegas Concours charges about one-twentieth of that amount. For attendees, tickets are $100 each. That’s about $2 per Veyron. I spoke with three different manufacturers who openly questioned the need to ever attend The Quail again. They mused that perhaps Las Vegas and Moda Miami are sufficient. Moreover, attendees won’t face heart-stopping hotel prices (a friend stayed at a motel near Pebble that cost $1,100 a night, with a five-night minimum) or soul-crushing traffic navigating from event to event. Additionally, securing dinner reservations is easy, as Las Vegas is essentially built to handle large gatherings.
This might sound far-fetched, but just a few years ago, Geneva was the epicenter of the supercar world. I cannot predict the future, but I can assure you that the Concours at Wynn Las Vegas is now on my must-attend list. You should add it to yours as well.
Experience The Concours at Wynn Las Vegas Today
If you’re seeking an automotive experience that pushes the boundaries of luxury and exclusivity, The Concours at Wynn Las Vegas awaits. Don’t miss your chance to witness history in the making and become part of a new automotive tradition.