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From Humble Beginnings to Global Contender: The Evolution of the Wynn Las Vegas Concours For those who inhabit the upper echelons of the automotive world, the question inevitably arises: how does one event stack up against another? When discussing the grand stage of automotive exclusivity, discussions often revolve around the Pebble Beach Concours d’Elegance, and more broadly, the entirety of Monterey Car Week. This collection of prestigious gatherings culminates on the final Sunday with what is widely regarded as the pinnacle of automotive artistry and competition. However, the conversation extends beyond this hallowed tradition. Enthusiasts often ponder whether the Goodwood Festival of Speed, the Goodwood Revival, Amelia Island, Moda Miami, or Retromobile can truly challenge Pebble’s dominance. Even The Audrain is regularly thrown into the mix. The consensus has long held that Pebble Beach remains the reigning monarch in the realm of concours. Yet, a powerful contender has emerged, steadily encroaching on the throne previously held uncontested by The Quail: the Concours at Wynn Las Vegas. The Rise of the Wynn Las Vegas Concours Historically, The Quail, known officially as The Quail: A Motorsports Gathering, served as an exceptional prelude to the main event at Pebble Beach. It was a gathering where the world’s most desirable vehicles were displayed for an exclusive audience, signaling the start of the main competition. However, for a distinct and ever-expanding demographic within the automotive community, The Quail had already surpassed Pebble Beach’s final-day spectacle. This specific audience is deeply invested in the latest generation of supercars and hypercars. It is no longer uncommon to encounter friends in the collector car community who travel to Monterey Car Week but depart early on Sunday, citing a lack of interest in historic or vintage automobiles. The demise of the Geneva International Motor Show also created a significant vacuum in the global supercar calendar. The Quail had successfully stepped into this gap, but its dominance was not guaranteed indefinitely. It had been the stage for several groundbreaking debuts, including the Lamborghini Aventador in 2011 and the Veneno in 2013. More recently, the successor to the Huracán, the Temerario, made its worldwide premiere at The Quail in 2024. Similarly, the $7 million Fenomeno was first unveiled at the 2025 Quail. Even Bugatti, which launched the Chiron in Geneva in 2016, has chosen The Quail for its subsequent groundbreaking models, such as the Divo in 2018 and the Mistral in 2022. The same pattern holds true for numerous other exclusive machines. In short, The Quail had become the premier venue for the world’s newest and most exclusive automobiles. For a long time, the security of The Quail’s position appeared unshakeable. However, the 2025 Concours at Wynn Las Vegas proved to be a revelation. Attending the 2024 event was pleasant but felt somewhat provincial. While there were undoubtedly some impressive vehicles, it largely featured the same collection of cars seen at many other events. If it weren’t for a promotional partnership with Czinger, it is likely I would not have attended this year. But the decision proved to be a fortunate one, as the Wynn’s event had transformed into a true global contender. A Spectacle of Unprecedented Proportions One of the most staggering displays at the 2025 Wynn Concours was the presence of no fewer than 48 Bugatti Veyrons. To put this into perspective, the total production run of the Veyron numbered 450 units, with only 100 sold in North America. The presence of 48 of these vehicles in Las Vegas was nothing short of astonishing. Adding to the fanfare, Bugatti showcased a stunning white Vitesse Super Sport to commemorate the Veyron’s 20th anniversary. This tribute was accompanied by a Bolide, a Centodieci, a Chiron Super Sport, a Divo, a Mistral, and a preview of the upcoming Tourbillon, the groundbreaking 18-cylinder hybrid set to succeed the Chiron. Presenting more than 10 percent of all Bugatti Veyrons ever built in a single location left the automotive community in awe. The younger generation of car enthusiasts also found plenty to admire, particularly with the Pagani showcase. The event featured over 40 Paganis, including several Zondas, such as the ultra-rare Zonda Revolution (one of only five ever produced). The display also included numerous Huayras, a collection of Utopias, and—a development that sent ripples through The Quail’s dominance—the debut of the Huayra Codalunga Speedster. Pagani plans to produce only 10 of these machines, with each carrying a price tag of $7 million before taxes and tariffs. (The mint green specimen on display belonged to Apple’s Tim Cook.) Even for those who do not gravitate towards these avant-garde carbon-titanium marvels, the fact that the 2025 Wynn Las Vegas Concours hosted the largest gathering of Paganis in North American history speaks volumes. Moreover, Horatio Pagani himself was honored on stage by host Justin Bell for his contributions to automotive design. His decision to choose this venue for such a significant launch underscores the growing stature of the event. The Lamborghini display was equally breathtaking for those with a penchant for these iconic Italian beasts. The 2025 Wynn Concours was the largest gathering of Lamborghinis in history. The estimated number exceeded 230 vehicles, representing nearly half of the total 600 cars present at the event. Among this stunning collection were a Veneno Coupe (one of only three sold to the public, with the factory retaining a fourth), a Sesto Elemento (one of 10), a Centenario Coupe (one of 20) and a Roadster (one of 20), and a Reventón (one of 21). The last time such a comprehensive assembly of these “few-offs,” as Lamborghini now categorizes them, was witnessed in a single location was at the manufacturer’s museum. It was an unforgettable spectacle of precious, high-performance Italian metal and composite materials. In the interest of brevity, a multitude of other exceptional vehicles must be omitted from this discussion. The list includes several Koenigseggs, the Gumpert Apollo, the Czingers, the Nilu, the McLaren Project Endurance race car debut, and the cars that were actually judged—including a former, insane Pebble Beach Concours Best of Show winner: a 1929 Mercedes-Benz 680 S Barker Tourer 26/120/180, which also won the pre-war Best of Show at the Wynn. Furthermore, the event featured the HWA EVO, a Mercedes-AMG One, two Oldsmobile Aerotechs, and a McLaren F1. When considering the scope and quality of the vehicles present, the 2025 Wynn Las Vegas Concours emerges as one of the most significant automotive events on the planet. What Could Possibly Come Next? Two prevailing topics dominated the conversations among attendees at the Wynn Concours. The first question circulating among guests was: “How on earth are they going to top this next year?” The Wynn’s organizers face a daunting challenge in surpassing such a monumental display, but one can only wish them success. However, the second question, often posed by the OEM representatives, was far more intriguing: “Should we even bother with The Quail next year?” This is a legitimate question. Perhaps it is time to acknowledge that The Quail may need to step aside as the premier showcase for new automotive debuts. Few attendees were aware of the exorbitant costs associated with The Quail. Last year, a single ticket cost $1,300, a courtesy fee for those who had attended in the past (they are referred to as “legacy ticket holders”). For first-time attendees, the price was $1,600. While this is certainly expensive, the cost for OEMs to secure a spot on the show floor is staggering—approximately $400,000 for just six hours. The Las Vegas Concours charges about one-twentieth of that price, and tickets for attendees cost only $100. That equates to roughly $2 per Veyron on display. I spoke with three different automotive manufacturers who openly questioned the necessity of ever attending The Quail again. They mused that perhaps Las Vegas and Moda Miami are sufficient. Furthermore, attendees enjoy a premium experience without the financial anxiety. A friend of mine paid $1,100 per night for lodging at a motel near Pebble Beach, with a minimum five-night stay. Navigating the frustrating traffic between events is also eliminated, as Las Vegas is a city designed to accommodate large gatherings, making dinner reservations effortless. While these sentiments might seem extreme, it is important to remember that Geneva was the epicenter of the supercar world not so long ago. I cannot predict the future with certainty, but I can guarantee that the Concours at Wynn Las Vegas has secured its position on my annual itinerary. It should undoubtedly be on yours as well. (A call to action, such as “Join us at next year’s event to witness the next evolution of this premier automotive gathering,” could be placed here if desired.)